On World Whisky Day today, we are celebrating the most loved alcoholic beverage in India. A glass of whisky is much more than just a drink. It’s a symbol of status, legacy, culture, connection, and good times. In fact, many Indians are introduced to alcohol through whisky. I personally grew up watching my dad, uncle and grandfather sipping whisky with soda and water on Sundays, sharing jokes and snacks with a drink or two, and feeling absolutely delighted like it was the highlight of their entire week. The whisky bottle would be kept safe like a prized possession, treated with utmost care, and always promised a great evening. I believe this is true for many Indian households.
“Scotch whisky still dominates the Indian market and it has to do with the fact that it was one of the first entrants as a spirit that came into India,” says Minakshi Singh, CEO, Co-Founder at Sidecar, Cocktails and Dreams Speakeasy, Cafe Lungta, Bhumi Farms, The Brook, India Bartender Week.
Explaining whisky’s huge connection with India, Minakshi adds, “The British introduced Scotch whisky to India, and it was one of the first International spirits to be brought here. It became a symbol of status, success, good taste, discernment, and since then, it has stood by those pillars. Even today, our shelf is dominated by 60-65 per cent of whisky and the remaining are other spirits and liquors and wine and beer.”
Leave a Reply